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About · Martin Shoe Agency

The sales agencybehind Europe's comfortfootwear brands.

Comfortspain is the trade name of Martin Shoe Agency S.L., a Spanish sales agency founded in 1998 in Elche, Alicante. We represent a select network of Spanish footwear factories on behalf of international brands — one office, four languages, four product lines.

1998
Founded
20+
Countries served
10+
Partner factories
4
In-house languages
Who we are

We sit between your buying team and the Spanish factory floor.

Martin Shoe Agency S.L., trading as Comfortspain, is a sales agency — not a factory, not a design studio. We represent Spanish footwear manufacturers commercially, we run our own catalogue of ready-to-manufacture models, and we take care of moving every one of your developments and requirements to the factories, from kick-off to final shipment. Our customers are footwear brands, retail chains and importers in 20+ countries. All our factories are in Spain.

What we *do*

We represent Spanish footwear factories to international buying teams. We curate the ready-to-manufacture catalogue (across comfort, barefoot, BIOS sandals and winter footwear). We handle commercial negotiation, sample logistics, production calendar management and freight booking. We do not invoice as a middleman markup — our commission is factored into the FOB you see.

What we *do not* do

We do not design collections for our own label. We do not produce outside Spain. We do not serve fast-fashion footwear nor performance athletic footwear.

The *team*

Sales managers native in English, German, French and Spanish, based in Elche, running product development and sampling oversight across all partner workshops.

Why an *agency* and not a direct factory

A factory shows you its own production capacity; an agency gives you access to the combined offering of multiple factories. For a buyer building a comfort or barefoot range, the right answer rarely sits with a single supplier — it usually requires several workshops with complementary specialisations. Our job is to connect you efficiently with the right ones, across distance and language.

1998
Agency founded
20+
Countries served
4
In-house languages
Where we show the range

Meet us at the fairs.

Two international fairs a year — and the rest of the year, we are based in Elche, ready to host you at our partner workshops. If you are a buyer in the comfort, barefoot or wellness-footwear space, there is no good reason we have not met in person yet.

MICAM Milano
Fiera Milano Rho
Twice a year
Expo Riva Schuh & Gardabags
Riva del Garda · Italy
Twice a year
Futurmoda Alicante
IFA Elche · Spain
Twice a year
Lineapelle Milano
Fiera Milano Rho
Twice a year
Based in Elche · year-round
About us · FAQ

The facts, for compliance and procurement teams.

What is the legal entity behind Comfortspain?
Martin Shoe Agency S.L. (CIF B53292066), a Spanish limited liability company. Registered address: Calle La Tramoia 6, 03203 Elche, Alicante, Spain. VAT-registered in Spain. Trading name: Comfortspain.
How long has the agency been operating?
Since 1998. The founding team had prior experience in Spanish footwear export going back to the 1990s. The Comfortspain trading name and the agency model were launched in 2013.
Who owns the company?
Martin Shoe Agency S.L. is privately held by its founder, Pedro Martin, with no external investors. No private equity, no industrial holding company.
In what languages can we do business?
English, German, French and Spanish — all in-house, all native-level. We read, quote, contract and run sampling calendars in all four.
Are you affiliated with a factory group?
No. We are a fully independent sales agency. Our commercial relationships with our partner factories are non-exclusive, and our partner factories are non-exclusive with us. This matters: we can route your enquiry to whichever partner fits your needs best, without factory-politics constraints.
Start a conversation

Write to us in the
language of your buying team.

Email us and we reply within 48 hours, in English, German, French or Spanish. Longer briefs welcome. Factory visits in Elche arranged year-round.

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